First Farmers Markets of the Year – Framingham and Hopkinton

First Farmers Markets of the Year – Framingham and Hopkinton

Yay. We made it through another long, dreary, wet winter and are back in the swing of summer again. Maybe a little early, but that’s ok with me.

Kicking off the season with a visit to the Farmers Markets gave me a chance to say “hello” to the folks who put a smile on my face every time I see them. Some old friends, some new, all special. The Framingham Market, opened on Thursday June 9th, was on the other side of the Common yesterday due to roadwork, but it seemed busier than usual. Some new vendors and I was especially happy to see the new “Community Showcase” booth that the market Manager, Jacky, put in place. Yesterday it was person-ed by an old friend from the Fountain Street Studios who brought her hand-made knit sweaters (kid sized, but she does whatever you want), and some beautiful jewelry. A storm came through and everyone hustled to close down before the big gusts and driving rains came … the grey sky and storm clouds were spectacular but not a marketer’s best friend, that’s for sure.

Hopkinton, MA Farmers Market is held every Friday 12 - 6pm at Weston Nurseries,

The Hopkinton Farmers Market at Weston Nurseries Friday, June 10, 2011 through Friday, October 14, 2011 Every Friday 12:00 – 6:00 p.m. The market is located in the Garden Center main parking lot. 93 East Main St. (Rte. 135), Hopkinton. Buy Local, Buy Fresh! Local growers and vendors offer THE BEST homegrown and handmade items.

The Hopkinton Farmers Market at Weston Nurseries opened on a brighter, calmer Friday June 10th. I finally got a chance to meet (and hug) Buffy Cave, manager of the Market, holistic artisan and entrepreneur, and a big part of the local scene.

Overall the market was fairly bustling. Late spring this year brought native strawberries, lots of radishes and fresh herbs, breads & other baked goods, hand-made wood, gourd, jewelry, stained glass, tie-dyed clothing, home-made jams and pickles,  a few food & coffee trucks, and On The Edge Knife Sharpening.

I’m looking forward to the coming weeks as more fruits and veggies ripen, but Hopkinton’s Market is always a great stop whether it’s for food, friends, gifts for yourself or special people, or as part of your visit to Weston Nurseries for whatever reason (and there are lots of great reasons to visit Weston Nurseries too!). You can also find (and LIKE) them on Facebook at http://www.facebook.com/HopkintonFarmersMarket.

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Anatomy of a Perfect Landing Page

Anatomy of a Perfect Landing Page

I love Landing Pages because they’re where the rubber meets the road. I love the power of Infographics like this one from Formstack to explain how things work.

A bit about Landing Page mechanics: You connect to me/my business through email, blog, newsletter, website, referral … and you’re interested in what I do/say/offer. So you click on a link.  Here … learn more. And if you like what you see, you’ll share some info with me so I can keep you up to date and offer you enticing things to help you convert from browser to qualified lead to buyer! Or maybe you’ll bite right then and there.

The Landing Page is where the action happens. Sign up here. Do It Now. Like our page. View our Demo. Take advantage of our special promotions …  If you don’t know Landing Pages from landfills, click on the big image for FormStack’s helpful ideas and examples.

 Some other Landing Page examples:

Landing Page example

A Landing Page example from Hubspot

Click here for landing page examples from HubSpot. They sell Inbound Marketing solutions (lead generation) and have tons of great ideas.

I’d love to share some of your thoughts on what types of landing pages work best for YOU at converting browsers into buyers. Any ideas??

 

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